Positano is perhaps best known for the pastel-colored houses that spill down its sheer cliffs into the sea. Though it makes for beautiful views, it also means a strenuous hike back up. They don’t call it the “vertical town” for nothing: be prepared for a lot of steps!
Despite the inevitable workout involved in getting around it, Positano remains an extremely popular Amalfi Coast town, especially among the rich and famous. It’s centrally located, has a beautiful, if small, sandy beach, and is bursting with life – especially nightlife – centered around the town’s glamorous seaside bars, restaurants, and clubs. It’s also one of the few towns on the Amalfi Coast known for its upscale shopping. That said, its popularity means that you’ll have to contend with peak season crowds and perennially high prices – Positano hotels are among the priciest on the coast. Because of these factors, it remains the chicest place to take an Amalfi Coast Vacation, if not always the most tranquil or accessible. For more information on beautiful Positano, check out our insiders’ guide.
Amalfi is the largest town along the coast and one of the most popular towns to stay in after Positano and Sorrento. It’s the perfect place to stay for those who want the luxury and beauty of Positano without the VIP nightlife/prices.
The town has a little something for everyone, with great pebble (and sometimes sandy) beaches as well as interesting culture and history. As one of the region’s main maritime powers since at least the 6th century, Amalfi is packed with historical interest and beautiful medieval buildings. It’s also smack dab in the middle of the coast – about 40 minutes from Sorrento in one direction and 40 minutes from Salerno the other – making it a perfect base for easy day trips to the island of Capri or smaller towns to the east and west. Just don’t expect to have easy access to places farther afield like Pompeii or Naples.
Ravello is a tiny village that sits back from the coast, perched atop a cliff overlooking the sea. Many visitors stop only during the day since there isn’t direct beach access, allowing those who do stay to enjoy peaceful evenings with few crowds and spectacular views. Ravello is one of the most romantic places along the coast and a common choice for those who want all the glamor of Positano and Amalfi without the crowds. Take a break from the jaw-dropping vistas to ogle the gardens and opulent villas that Ravello is known for.